8/12/2023 0 Comments Benjamin aura definitionHowever, as we previously mentioned, for Benjamin the notion of aura was directly related to the cult value, to an attachment to traditions and to a contemplative attitude. Furthermore, as we previously said, while the aura was directly related to involuntary memory, it is also the case that the digital halo is largely unconscious. Among them, note that while the aura requires concentration, it is same with the digital halo. Our hypothesis here is that we can draw some parallels between this digital halo and Benjamin's aura. Note that, as we have previously shown in our work on sousveillance (Ganascia 2009, 2010), this digital aura becomes increasingly important because, in our world of excessive abundance of information, the power is far more often given to those who are viewed than to those who watch. Such criteria correspond to the above-mentioned involuntary memory therefore, we call it the digital halo or the digital aura. As a consequence, we choose according to some unconscious criteria that constitute a kind of halo-or a cloud-enveloping the objects and attracting our mind. However, those different choices cannot be well informed, because they are anterior to our possession of knowledge. Therefore, we have to make choices, to decide on which object we will focus our attention and then to select, among the many pieces of information that concern our object of interest, which ones we would prefer to explore. ![]() In other words, it is becoming more and more difficult to filter the flow of data that assails every one of us, each day, and to focus on the relevant information. The total available content cannot be consumed by the human mind, even helped by powerful machines. As a consequence, our faculties of discernment are insufficient. As a result, and by the same way of previously, we can say that we enter in a world of hyper-memorisability.Īll the techniques of reproduction, diffusion and memorization that had so greatly contributed to the disappearance of the aura have been so considerably improved that the result exceeds our cognitive abilities. Lastly, any pictures and sounds can be easily captured with very cheap equipment, like a mobile phone, and then memorized on small and inexpensive electronic storage devices. ![]() Always by reference to the morphology of hyperconductivity, we shall characterize this state as a hyper-diffusibility. ![]() For instance, in 2011, during Arab spring, young students sent, with no support, videos of the public events in Tunisia or Egypt, while 20 years before, in China, or in many other authoritarian countries, it had been impossible to send images of the dramatic event that were happening in the streets. As a consequence, today information is becoming eminently diffusible almost everywhere on the surface of the earth. Currently, it becomes possible for anyone to divulge in the entire world literature, pictures or sounds without having to ask for authorization and without owning any infrastructure, except a PC. Furthermore, diffusion is also practically free and accessible to everybody.
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